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Meet the team: Charlotte Woodman

Updated: Nov 27, 2023

Meet the Team. Head of Marketing and Communications. Women,

Introducing our next meet-the-team series where you can learn more about the IntelliQA team; next up, Charlotte Woodman!

1. What is your current role, and how long have you worked at IntelliQA?

I joined IntelliQA in February 2023, and I am the Head of Marketing and Communications at IntelliQA. My main responsibilities involve aligning our marketing strategy with the business goals and working with the team to ensure we achieve these. Our marketing and communications are very important to our company to ensure we are constantly reaching new clients and providing our current clients with high-quality communications and support. It is important that our marketing material provides a straightforward customer journey experience and enables customers to find the information they need quickly.

I am fortunate to be surrounded by a strong team that gave me a warm welcome and a strong team that is supportive, collaborative, and committed to a common goal of providing excellence. It has been interesting to address a new technological sphere of robotics and advanced payment test automation, supporting our clients with their journey.

2. What is your favourite part of your role? And what is your greatest achievement?

What I truly relish about my role is the remarkable breadth of responsibilities it entails, from delving into incisive marketing research to unearth the latest marketplace trends to deftly identifying promising leads, crafting intricately designed email templates via Pardot, organising events within the UK and USA, working closely with our trusted partners, managing the branding of IntelliQA to gain a stronger presence in the industry and orchestrating IntelliQA’s comprehensive client communications.

My most remarkable accomplishment thus far undoubtedly lies in orchestrating a myriad of events. Whether it was the successful execution of the Retail Technology Show or my ongoing efforts in coordinating the MAG and NACs Show events. I have developed our distinctive branding and worked with partners to ensure alignment.

This strategic approach has significantly amplified awareness of IntelliQA and our core endeavours.

3. What excites you about working for IntelliQA?

Working with leading retailers at the forefront of the industry and developing innovative ideas to ensure we are keeping up with the trends within the market with the team. The test automation industry is exciting, and to be able to work on a global basis is very interesting. It is a pleasure to support clients with their challenges and, through our solutions, to create success in the marketplace.

Working with such an engaging team, all striving to develop new ideas and generate growth, provides an inspiring workplace. The team is supportive, enabling me to understand the engineering side of what IntelliQA does with our solutions. Working for an award-winning company is fantastic; we look forward to receiving more awards.

4. Tell us a bit about yourself.

Outside of work, I love exploring new places and going on holidays with my family and friends. I enjoy experiencing different cultures and have been fortunate enough to visit some remarkable countries. India was a favourite of mine due to its rich culture, food and friendliness.

Aside from travelling, I love running and the adrenaline and endorphins it gives me afterwards. I am currently training for the London Marathon which is going to be challenging but rewarding after. Of course, not to forget my love for animals, and I currently have a kitten called Romeo and will be welcoming a puppy in October!

5. Fun fact about yourself?

I love buying, whether it's clothes, house stuff or things for my cat, which makes me a good fit for the payments industry if I’m constantly making payments. However, I do somehow have a collection of water bottles and now have over 15!

If you are planning to attend the NACS Show in Atlanta on the 4th – 6th of October, we would like to invite you to drop by our booth B5208 and meet Charlotte. We will be. Presenting our comprehensive POS Test Automation demonstration to you and launching our Next Generation of Fuel Test Automation.

Stay tuned for our next meet team!

Contact us

Please get in touch if you need support with automated payment testing solutions, and our sales team would be happy to discuss this with you. Contact us on:

+44 1707 906177 or



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