top of page

Unlocking Retail Insights: Black Friday secrets


Black Friday

The arrival of Black Friday is approaching, and that is one date on shoppers' calendars that can’t be missed, with excitement and enthusiasm from them all over the world. It marks the beginning of the holiday shopping season, and while some people turn to online shopping, stores still hold a special place in the hearts of countless bargain hunters. It's the perfect time to snag the best deals on everything from electronics and fashion to home goods and appliances. In this blog, we'll delve into the history of Black Friday, share some valuable tips for successful shopping and draw upon the in-store shopping experience. The Origins of Black Friday: Black Friday, as we know it today, has a fascinating history. Its origins can be traced back to Philadelphia in the 1960s. The term "Black Friday" was first used to refer to the significant and chaotic flow of pedestrians and vehicles that took place on the day following Thanksgiving. Over time, the negative connotations faded, and the phrase took on a new meaning. Retailers began using Black Friday as the official kick-off to the holiday shopping season, with stores offering massive discounts and opening their doors in the early hours of the morning. In-store Payments Did you know that, in-store payments during Black Friday are a critical component of the shopping experience. Here are few reasons why:

  • Instant Guarantee: When you shop in a physical store, you get the instant gratification of taking your purchases home with you. You don't have to wait for shipping or worry about any potential delays.

  • Try Before You Buy: In-store shopping allows you to try on clothes, test out electronics, and inspect products up close. This hands-on experience can help you make more informed decisions about your purchases.

  • Avoiding Shipping Costs: In-store purchases save you from having to pay for shipping, which can sometimes be a significant additional expense, especially on big shopping days like Black Friday, not to mention the long delivery times for your new items.

To ensure you are making in-store payments easy, it is important to consider these tips for handling in-store payments:

  • Plan Ahead: Make a list of the stores you want to visit and the items you plan to buy. Having a plan can help you stay organised and avoid impulsive purchases.

  • Cash or Card: Decide whether you want to use cash, credit cards, or mobile payment methods like Apple Pay or Google Wallet. Be sure to bring multiple payment options in case one doesn't work.

  • Budget Wisely: Set a budget for your Black Friday shopping and stick to it. Overspending can lead to financial stress during the holiday season.

  • Be Patient: Expect long lines, especially during peak shopping hours.

  • Read the Fine Print: Before making a purchase, read the store's return and exchange policies. This is especially important when buying gifts for others.

Conclusion Black Friday is an annual shopping period that continues to attract many consumers with various deals and discounts. It is important to highlight the importance of in-store payments in the overall experience, to ensure customers have instant satisfaction. By planning ahead, budgeting carefully, and being patient, you can make the most of your in-store shopping on Black Friday. So, get ready to hunt for those deals – happy shopping!


Contact us


Please get in touch if you need support with automated payment testing solutions, and our sales team would be happy to discuss this with you. Contact us on:


+44 1707 906177 or sales@intelliqa.com

0 comments
bottom of page